Optimal Include Layout
The optimal include layout is to provide includes for both geographic areas of your web page and for specific ad programs. The two should
not be the same, although one can go inside the other and (at least initially) consume all its area. If you don't follow this organizing
principle, down the roadto take one exampleyou'll find that you named the include for the entire right side of your content pages
Google_ad_right, even though it by now contains a variety of graphic elements, but no Google skyscraper.
Action Items
Here are some action items for you to take to get started on the road to creating content sites to make money with advertising:
Understand content categories, types of content, and why people visit content sites.
Create a plan to build community on your site.
Find a quality content source.
Design a simple site that highlights content.
Separate content from design.
Keep your content fresh.
Experiment with ad positioning.
Create a site architecture that uses includes, templates, or content management software to facilitate flexibility.
Driving Traffic to Your Site
They say (whoever "they" are) that the best things in life are free. That's certainly true when it comes to driving traffic to your web site.
You can spend a great deal of money to send traffic to your site using advertising. One of the most effective ways to do this is to use
Google's AdWords program
Even if you are using paid
advertising to draw traffic, you should know about free techniquesand you should use these techniques in conjunction with your
advertising.
