If you are intending to advertise with Google Adwords, you must be aware of the Google ‘Quality Score’ and also to avoid being ‘slapped’ by Google. 
There are 10 important tips that you must be aware of before you do any advertising with Google.
Tip #1
Write Attractive Ads.
Use your Adcopy skills to be unique, inventive and show the benefits to the Prospect
Tip #2
Understand the ‘Bid High’ strategy and watch your Budget
When you begin with Adwords, Google has no History of you, so set your Bids high to begin with so that Google can initially create a good History about you but watch your Budget.
Tip #3
Deliver on your promises
Meaning that if you advertise baby clothes, make sure your Landing Page has Baby Clothes on it. Don’t mislead your Prospects.
Tip #4
Create a relevant Landing page
Ensure all the Links work and try to keep the prospect on your site as long as possible, as Google will time this. So if you can put a Video, or a Newsletter that is relevant, or anything that keeps the Prospect there.
Tip #5
Create Fast Loading Landing Pages
Meaning it should load completely within 6 seconds.
Tip #6
Use Human Written Landing Pages
Meaning, use words that are easy to understand, and ensure the topic is clear and easy to follow. Try to make it a Conversation as though you are talking to the Prospect
Tip #7
Use as much original Landing Page Content as possible.
Meaning if you are using a replicated Landing Page, try to change some of the wording. In addition, update the information frequently
Tip #8
Have outgoing Profitable Links
Ensure you can capture your Prospect’s details, like Name, Email Address and Phone Contact if possible. Establish an Autoresponder so your prospects receive follow up emails immediately.
Tip #9
Engage your Visitor
Show good content on your Landing Page, like a Video or offer something for free, such as signing up for a Newsletter, or better still offer Value and Information.
Tip #10
Establish a good History with Google
All of the above is designed to give your Prospect a great experience on your Landing Page. Google wants to know that the Searcher found what they were looking for on their first search attempt.
You should research all there is to know about Google Adwords before you begin. You should understand the following :
- Using Positive and Negative Keywords
- The CTR (Click Thru Rate), what percentage is good and what percentage is bad
- The CPC, the cost per click
- The matching criteria (Exact match, Phrase match, Broad match)
- How to Split test
- How many keywords to use per Adgroup
- How a Google slap will affect you and how to react
All of the above can be provided by having a System working for you. The System can guide and teach all of your Prospects the same information. In order to help your Prospects, have a System that will answer your questions, and give you guidance about building your Business.
